Unique, Street-Inspired Style

We focus on stylish comfort with sweaters that will quickly become indispensable wardrobe staples. You’ll find easy-to-wear designs featuring fun prints, split bottom hems, and flattering necklines. Our fresh, fun designs are the ideal way to celebrate a weekend brunch with friends or add a little sweetness to your day.

Premium Quality Cashmere

We source our cashmere from goats that are raised in the mountainous Kashmir region that straddles the borders of Pakistan, India, and China. The result? A plush, premium grade, super soft, 100% designer cashmere sweater that looks as incredible as it feels.

Discover South Parade

Founded by two globe-trotting fashion lovers, South Parade is home to interesting basics and street-inspired styles made for the way you live. Our look is laid-back and chic, and we strive to bring a creative and fun sensibility to the clothing we offer our customers. Browse our lookbook to see more of our items and get some awesome styling inspiration for your next outfit.