About Us

Our Founders

South Parade was founded by two globe-trotting designers seeking to elevate modern street style with cool, casual basics, designer graphic t-shirts, trendy sweaters, and unique tanks. While living in London, Spanish and Italian duo, Tania San Miguel and Lorenzo Stefanini, made it their mission to provide premium quality women’s basics with a chic, edgy approach. Their previous experience at world-class brands such as Burberry, Ferragamo, Pucci, and Tom Ford informed their philosophy and commitment to designer clothing for women, resulting in laid-back but sophisticated essentials.

Our Philosophy

We believe basics should be anything but boring, and that you shouldn’t have to make a choice between high style and comfort. We focus on creating garments with unique details and an excellent fit, with a special emphasis on premium fabrics. Our sweaters are made from high-grade, plush cashmere, while most of our tanks and tees are made with a signature blend of smooth, soft modal and Peruvian Pima cotton.

Our Designs

South Parade staples are versatile and easy to wear. Our designer graphic t-shirts and tanks are at the heart of what we do—they’re fun, feisty, and fashion-forward, featuring unique messages and typography, along with illustrations that speak to the way you live. We tap into our high-fashion sensibilities to incorporate creative embellishments and unexpected shapes to offer that special finishing touch. Whether you need the perfect brunch ensemble or an outfit that will take you from the gym to drinks, we’ve got you covered.

Explore Our Pieces and Stay in Touch

We love to hear from our customers! Get to know us, and connect with us on Instagram, Twitter or Facebook, where we post updates on new items, offer fun styling tips, and spread the word about any promotions or sales. For questions about our items, wholesale opportunities, or anything else, please feel free to reach out via email or the form on our Contact page, and we’ll be more than happy to help you.